Guides · 5 min read
Run an Instagram giveaway that follows the rules
Giveaways are great for growth, until one breaks Instagram’s promotion guidelines. A checklist for running one the right way.
By the AUTODMs team ·
A good giveaway brings comments, followers and DMs. A bad one brings complaints. Here’s a checklist to keep yours on the right side of Instagram’s promotion guidelines.
Before you post
- Write official rules: who can enter, the end date, how the winner is picked and what they win.
- Check the local laws on contests where your audience lives.
- Include a statement that the promotion isn’t sponsored, endorsed or run by Instagram.
In the post
- Make the entry action clear: “Comment AUTUMN to enter.”
- Don’t ask people to tag themselves or others in content they don’t appear in.
- Link the rules, or send them by DM when someone enters.
With AUTODMs
Use the Giveaway template. Every entrant gets a DM confirming their entry and a link to the rules, and is tagged automatically. When the giveaway ends, pick a random winner from the tag and message everyone the result.