Guides · 6 min read
How to DM everyone who comments on your Instagram post
Comment-to-DM is the simplest way to turn reach into leads. Here’s how it works, what Instagram allows, and how to write a keyword that people actually use.
By the AUTODMs team ·
You’ve seen it under every successful reel: “Comment GUIDE and I’ll send it to you.” A few seconds later, the guide lands in your DMs. That’s comment-to-DM, and it’s one of the best things you can do for an Instagram account.
Why it works
- Comments are a strong signal. They help Instagram show your post to more people.
- People who comment are already interested, so a DM to them doesn’t feel like a cold message.
- Once they’re in your DMs, you can ask for an email, share an offer or answer questions.
What Instagram allows
Automation on Instagram runs through Meta’s official API, and only for Business and Creator accounts. When someone comments, you can send them one private reply to that comment. After they answer, the normal 24-hour messaging window opens and your flow can continue.
Choose a keyword people will type
- Short and obvious: LINK, MENU, GUIDE, PRICE.
- Say it out loud in the video and write it in the caption.
- Accept small variations. AUTODMs ignores case and emoji, so “link 🙏” still matches.
Set it up in AUTODMs
Open Templates, choose Comment to DM, pick your post (or all posts), type your keyword and write the DM. Add a public reply like “Sent you a DM 💌” so other viewers know it works. Publish, and every new comment is handled in seconds.